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The Highland Group provides objective, independent research and strategic counsel tailored to our client's needs. We have worked in most primary and secondary hotel markets across the US, Canada and three European countries. Highland Group Professionals have completed more than 2,200 hotel assignments since the company was formed in 1989.

Recent & Upcoming Speaking Engagements

Hunter Hotel Investment Conference – Atlanta, May 2021
Red Roof Inns “How the extended-stay hotel segment is leading the recovery” – Webinar, June 2021
Choice Hotels Extended Stay Hotel Summit – Fort Lauderdale, Nov 2021
Choice Hotels Extended Stay Hotel Summit – Washington DC, March 2022
Hunter Hotel Investment Conference – Atlanta, March 2022
Service Apartment News “When will the US extended-stay hotel bubble burst?” – Webinar, April 2022
Choice Hotels Annual Conference – Las Vegas, May 2022
Corporate Housing Providers Association “Blurred Lines” – Webinar, May 2022
MyPlace Hotels Annual Conference – West Palm Beach, August 2022

GREEN INITIATIVE

The Highland Group is committed to sustainable operations. Company purchasing policy and practices place a premium on sustainable and recycled products. The company recycles and operates in a paperless environment.

INDUSTRY ASSOCIATIONS

ASIAN AMERICAN HOTEL OWNERS ASSOCIATION
CASTELL PROJECT
EXTENDED STAY LODGING ASSOCIATION
GEORGIA HOSPITALITY & LODGING ASSOCIATION
GEORGIA STATE UNIVERSITY CECIL B.DAY SCHOOL OF HOSPITALITY
INTERNATIONAL SOCIETY OF HOSPITALITY CONSULTANTS
HUNTER CONFERENCE ADVISORY BOARD
SERVICED APARTMENT EXTENDED-STAY SUMMIT ADVISORY BOARD
THE APARTMENT SERVICE WORLDWIDE
WOMEN IN LODGING
ATLANTA HOSPITALITY ALLIANCE