The Highland Group Reports

Your shopping cart will be active until you leave the store. Thank you for visiting!

50 Largest Markets ALOS, ESOC and More 2020


The Highland Group and Kalibri Labs have just released ALOS, ESOC and More 2020, a groundbreaking report on the US extended-stay hotel industry in 50 of the largest US hotel markets(1).


Key highlights of the report include:

  • Traditional hotels accommodate 28% more extended-stay rooms nights than extended-stay hotels
  • Room revenues from extended-stay guests were 57% higher in traditional hotels compared to extended-stay hotels
  • National average extended-stay demand share (ESOC) is 47% in extended-stay hotels and 11% in traditional hotels
  • National average length of stay (ALOS) for extended-stay guests is 23 nights in extended-stay hotels and 13 nights in traditional hotels
  • Booking lead time for extended-stays in traditional hotels averages 27 nights compared to 18 nights in extended-stay hotels
  • Average reservation (booking) costs for extended-stays are 20% lower for extended-stay hotels than for traditional hotels


The report contains approximately 16,000 statistics in extended-stay lodging on the 50 largest US hotel markets(1).For the years 2015 – 2019 segmented into 7+, 7-29 and 30+ night lengths of stay in both extended-stay and traditional hotels, the report includes:

  • Extended-stay room revenues
  • Extended-stay room night demand
  • Extended-stay room night demand ratios
  • Extended-stay demand share (ESOC)
  • Extended-stay average length of stay (ALOS)
  • Extended-stay ADR by length of stay
  • Extended-stay booking leading time
  • Extended-stay booking (reservation) costs


Note: (1) Based on total hotel rooms excluding Atlantic City, Honolulu, Las Vegas, Myrtle Beach and Orlando

©2020 The Highland Group. ©2020 Kalibri Labs. All rights reserved. Confidential and proprietary subject to license – do not reproduce or disclose. This report is intended for viewing by clients only and may not be distributed to or viewed by others or reproduced for distribution in any form.