50 Largest Markets ALOS, ESOC and More 2020


The Highland Group and Kalibri Labs have just released ALOS, ESOC and More 2020, a groundbreaking report on the US extended-stay hotel industry in 50 of the largest US hotel markets(1).


Key highlights of the report include:

  • Traditional hotels accommodate 28% more extended-stay rooms nights than extended-stay hotels
  • Room revenues from extended-stay guests were 57% higher in traditional hotels compared to extended-stay hotels
  • National average extended-stay demand share (ESOC) is 47% in extended-stay hotels and 11% in traditional hotels
  • National average length of stay (ALOS) for extended-stay guests is 23 nights in extended-stay hotels and 13 nights in traditional hotels
  • Booking lead time for extended-stays in traditional hotels averages 27 nights compared to 18 nights in extended-stay hotels
  • Average reservation (booking) costs for extended-stays are 20% lower for extended-stay hotels than for traditional hotels


The report contains approximately 16,000 statistics in extended-stay lodging on the 50 largest US hotel markets(1).For the years 2015 – 2019 segmented into 7+, 7-29 and 30+ night lengths of stay in both extended-stay and traditional hotels, the report includes:

  • Extended-stay room revenues
  • Extended-stay room night demand
  • Extended-stay room night demand ratios
  • Extended-stay demand share (ESOC)
  • Extended-stay average length of stay (ALOS)
  • Extended-stay ADR by length of stay
  • Extended-stay booking leading time
  • Extended-stay booking (reservation) costs


Note: (1) Based on total hotel rooms excluding Atlantic City, Honolulu, Las Vegas, Myrtle Beach and Orlando

©2020 The Highland Group. ©2020 Kalibri Labs. All rights reserved. Confidential and proprietary subject to license – do not reproduce or disclose. This report is intended for viewing by clients only and may not be distributed to or viewed by others or reproduced for distribution in any form.