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Hotel News Now April 29, 20225 things to know for April 29: Extended-Stay Rates Grow as Supply Growth Drops. “Extended-stay hotel growth in demand and ADR are expected to moderate over the near term but with supply increases at an eight-year low, the outlook for strong gains in RevPAR remains very good” Mark Skinner, partner at The Highland Group, said.

Smart Meetings March 31, 2022 – The Continued Rise of the Extended Stay Hotel. “The investment returns [of extended stays] tend to be higher than traditional hotels of comparable price,” said Mark Skinner, partner at The Highland Group.

Serviced Apartment News November 15, 2021Record breaking Q3 for US extended stay market. “It is highly likely that extended stay hotels will continue to set new performance records during the near term,” said Mark Skinner, partner at The Highland Group.

Lodging Magazine September 21, 2021Extended Stay Remains Resilient Amid Continued Uncertainty. “According to a new report from the Highland Group, the [extended-stay] segment recorded 10.5 percent more revenue in July of 2021 than the same period in 2019.”

Hotel Management September 20, 2021Extended-stay leverages strengths for continued staying power. “According to a report from the Highland Group, overall extended-stay hotel demand rose 8.6 percent in Q1 of 2021, while overall U.S. hotel demand decreased 11.9 percent,” [said Mark Skinner]

Hotel News Now September 2, 20215 things to know for September 2: Extended-Stay Segment Outperformance Continues. “Economy, mid-price and upscale extended-stay hotels all posted higher revenues in July 2021 compared to two years ago,” [said Mark Skinner]

Hotel News Now August 17, 20215 things to know for August 17: Demand for Extended-Stay Hotels Hit Record High. “Record high demand, rapidly increasing [average daily rate] and a large decline in the supply pipeline indicate continued acceleration of the extended-stay hotel recovery in the near term,” said Mark Skinner, partner at the Highland Group.

Business Travel News August 16, 2021Report: Q2 U.S. Extended-Stay Demand at Record High. “The economy [extended-stay] segment posted record-high quarterly levels for each of the three key performance indicators.”[said Mark Skinner]

Serviced Apartment News August 11, 2021US extended stay sector continues strong recovery. “For all extended stay [hotels], the recovery index for occupancy is 99.3 per cent, for ADR is 91.1 per cent, for RevPar is 90.5 per cent, and for revenue is 101.8 per cent.” [said Mark Skinner]

Biznow News Now July 22, 2021Boutique Properties Stand To Bounce Back Best Of All In Hotel Sector. “Many boutiques also showed [revenue per available room] improvements in the latter part of the year as they began pulling back on rate discounts, placing them in a better position to recapture rate in the recovery years.”[said Kim Bardoul].

Hotel News Now July 12, 2021Independent-Focused Hotel Managers Add More Soft Brands as Segment Grows. “Whenever these types of properties get together under a management umbrella, it provides them with a larger platform for customized marketing, reservation tools and that identity that makes you different and unique from the traditional product,” [Kim Bardoul] said.

Hotel News Now July 9, 2021Economy Extended-Stay Hotels Recover Faster Than Higher Tiers Within Segment. “This time around, extended-stay hotels did not discount rate as deeply as the rest of the hotel industry, making it easier to build back rate, Skinner said. Economy extended-stay hotels have been seeing monthly rate increases since December 2020.”

Hotel News Now June 29, 20215 things to know for June 29: Extended-Stay Hotels’ Recovering Faster Than Past Downturns. “A new report from The Highland Group shows that in April 2021, extended-stay hotels’ revenue per available room reached 90% of its nominal value in April 2019.” [said Mark Skinner]

Business Travel News June 28, 2021Report: U.S. Extended-Stay Occupancy Nearly Reaches ’19 Level. “Occupancy at U.S. extended-stay hotels in April returned almost entirely to April 2019 levels, recovering from the effects of the Covid-19 pandemic, according to a new report from The Highland Group.”

Hotel News Now June 3, 2021Extended-Stay Hoteliers Pay to Strengths, Step Up Growth. “U.S. extended-stay hotel room supply grew 3.9% in 2020, even as overall hotel supply decreased about 3.6%,” said moderator Mark Skinner, partner at The Highland Group.

Hotel News Now June 3, 20215 things to know for June 3: Mid-Price, Upscale Hotels ‘Powered’ Extended-Stay Segment. “According to The Highland Group’s latest data, mid-price and upscale extended-stay hotels “powered extended-stay hotel occupancy to 75.5% in April 2021,” [said Mark Skinner.]

Hotel News Now May 28, 2021A Look at Boutique, Soft-Brand Hotel Supply and Performance. “Compared to branded hotels in the industry, independent boutique hotels and soft brands fared somewhat better throughout the COVID-19 pandemic,” according to The Highland Group’s Boutique Hotel Report 2021.

Asian Hospitality May 9, 2021Report: Boutique Hotels Recovering Quickly From Pandemic. “Many boutiques also showed RevPar improvements in the latter part of the year, as they began pulling back on rate discounts placing them in a better position to recapture rate in the recovery years. This yield management strategy, most widely seen in the upper upscale/luxury class of independent boutique and soft brand collections, positions these boutique hotels in a stronger position to recapture rate in the recovery years,” said Kim Bardoul, partner at The Highland Group.

Hotel News Now March 16, 2021Extended Stay America Acquisition Is a Sign of ‘Bottom-Up’ Recovery.  In the past, some have thought the economy extended-stay segment to be more risky than, for example, limited-service hotels, Skinner said, adding that “the truth of the matter is, it is not.”

Hotel News Now January 25, 2021Resilient Extended-Stay Segment Poised for More Growth. Mark Skinner, partner at The Highland Group, said it’s no secret that extended-stay hotels have been “the best performing segment in the hotel industry right now.” He anticipates more brands will look to convert traditional hotel rooms into an extended-stay offering or launch extended-stay conversion brands.

Serviced Apartment News November 30, 2020