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Serviced Apartment News November 15, 2021Record breaking Q3 for US extended stay market. “It is highly likely that extended stay hotels will continue to set new performance records during the near term,” said Mark Skinner, partner at The Highland Group.

Lodging Magazine September 21, 2021Extended Stay Remains Resilient Amid Continued Uncertainty. “According to a new report from the Highland Group, the [extended-stay] segment recorded 10.5 percent more revenue in July of 2021 than the same period in 2019.”

Hotel Management September 20, 2021Extended-stay leverages strengths for continued staying power. “According to a report from the Highland Group, overall extended-stay hotel demand rose 8.6 percent in Q1 of 2021, while overall U.S. hotel demand decreased 11.9 percent,” [said Mark Skinner]

Hotel News Now September 2, 20215 things to know for September 2: Extended-Stay Segment Outperformance Continues. “Economy, mid-price and upscale extended-stay hotels all posted higher revenues in July 2021 compared to two years ago,” [said Mark Skinner]

Hotel News Now August 17, 20215 things to know for August 17: Demand for Extended-Stay Hotels Hit Record High. “Record high demand, rapidly increasing [average daily rate] and a large decline in the supply pipeline indicate continued acceleration of the extended-stay hotel recovery in the near term,” said Mark Skinner, partner at the Highland Group.

Business Travel News August 16, 2021Report: Q2 U.S. Extended-Stay Demand at Record High. “The economy [extended-stay] segment posted record-high quarterly levels for each of the three key performance indicators.”[said Mark Skinner]

Serviced Apartment News August 11, 2021US extended stay sector continues strong recovery. “For all extended stay [hotels], the recovery index for occupancy is 99.3 per cent, for ADR is 91.1 per cent, for RevPar is 90.5 per cent, and for revenue is 101.8 per cent.” [said Mark Skinner]

Biznow News Now July 22, 2021Boutique Properties Stand To Bounce Back Best Of All In Hotel Sector. “Many boutiques also showed [revenue per available room] improvements in the latter part of the year as they began pulling back on rate discounts, placing them in a better position to recapture rate in the recovery years.”[said Kim Bardoul].

Hotel News Now July 12, 2021Independent-Focused Hotel Managers Add More Soft Brands as Segment Grows. “Whenever these types of properties get together under a management umbrella, it provides them with a larger platform for customized marketing, reservation tools and that identity that makes you different and unique from the traditional product,” [Kim Bardoul] said.

Hotel News Now July 9, 2021Economy Extended-Stay Hotels Recover Faster Than Higher Tiers Within Segment. “This time around, extended-stay hotels did not discount rate as deeply as the rest of the hotel industry, making it easier to build back rate, Skinner said. Economy extended-stay hotels have been seeing monthly rate increases since December 2020.”

Hotel News Now June 29, 20215 things to know for June 29: Extended-Stay Hotels’ Recovering Faster Than Past Downturns. “A new report from The Highland Group shows that in April 2021, extended-stay hotels’ revenue per available room reached 90% of its nominal value in April 2019.” [said Mark Skinner]

Business Travel News June 28, 2021Report: U.S. Extended-Stay Occupancy Nearly Reaches ’19 Level. “Occupancy at U.S. extended-stay hotels in April returned almost entirely to April 2019 levels, recovering from the effects of the Covid-19 pandemic, according to a new report from The Highland Group.”

Hotel News Now June 3, 2021Extended-Stay Hoteliers Pay to Strengths, Step Up Growth. “U.S. extended-stay hotel room supply grew 3.9% in 2020, even as overall hotel supply decreased about 3.6%,” said moderator Mark Skinner, partner at The Highland Group.

Hotel News Now June 3, 20215 things to know for June 3: Mid-Price, Upscale Hotels ‘Powered’ Extended-Stay Segment. “According to The Highland Group’s latest data, mid-price and upscale extended-stay hotels “powered extended-stay hotel occupancy to 75.5% in April 2021,” [said Mark Skinner.]

Hotel News Now May 28, 2021A Look at Boutique, Soft-Brand Hotel Supply and Performance. “Compared to branded hotels in the industry, independent boutique hotels and soft brands fared somewhat better throughout the COVID-19 pandemic,” according to The Highland Group’s Boutique Hotel Report 2021.

Asian Hospitality May 9, 2021Report: Boutique Hotels Recovering Quickly From Pandemic. “Many boutiques also showed RevPar improvements in the latter part of the year, as they began pulling back on rate discounts placing them in a better position to recapture rate in the recovery years. This yield management strategy, most widely seen in the upper upscale/luxury class of independent boutique and soft brand collections, positions these boutique hotels in a stronger position to recapture rate in the recovery years,” said Kim Bardoul, partner at The Highland Group.

Hotel News Now March 16, 2021Extended Stay America Acquisition Is a Sign of ‘Bottom-Up’ Recovery.  In the past, some have thought the economy extended-stay segment to be more risky than, for example, limited-service hotels, Skinner said, adding that “the truth of the matter is, it is not.”

Hotel News Now January 25, 2021Resilient Extended-Stay Segment Poised for More Growth. Mark Skinner, partner at The Highland Group, said it’s no secret that extended-stay hotels have been “the best performing segment in the hotel industry right now.” He anticipates more brands will look to convert traditional hotel rooms into an extended-stay offering or launch extended-stay conversion brands.

Serviced Apartment News November 30, 2020Serviced apartment and extended stay industry trends for 2021. “Across all metrics extended stay hotels continue to perform better than the overall hotel industry six months following the start of the pandemic,” said Mark Skinner, partner at The Highland Group.

Serviced Apartment News November 12, 2020US extended stay continues to outperform wider hotel sector. “Occupancy is now higher than during the low points in 2009 and is rapidly approaching parity with quarterly occupancy during the last recession,” [said Mark Skinner, partner at The Highland Group.]

Serviced Apartment News November 6, 2020Biden presidency could benefit extended stay and wider travel markets. “While many large scale infrastructure projects are not shovel ready and, therefore, their expected boost to travel will take time, once they start they can provide significant extended stay lodging demand for several years, [Mark Skinner] added.”

Business Travel News October 26, 2020Extended Stay Proves Resilient Amid the Pandemic. “For the month of August, the average occupancy level for upscale extended stay properties in the U.S. was 50.8 percent; for midscale extended stay, it was 63.1 percent, according to The Highland Group.”

Serviced Apartment News October 6, 2020US economy extended stay demand grows for second month. “Economy extended-stay hotels have consistently reported declining RevPar losses over the last five months. The 4.3 per cent fall in August 2020 was less than 10% of the decline in overall hotel RevPar” said Mark Skinner, partner at The Highland Group.

Hotel Community Forum October 1, 2020Taking An ‘Extended’ Look. “Historic data on both the extended-stay and overall hotel market is essential to consider. The trend lines for both are closely correlated. We are in a very unusual period now statistically, but gradually extended-stay hotel and overall hotel performance will become closer,” [Mark Skinner] said.

Hotel Management Magazine September 2020Extended-stay continues to outperform wider hotel industry. “Extended-stay hotels are widening their occupancy premium despite smaller reductions in ADR compared to the overall hotel industry,” said Mark Skinner, partner at The Highland Group.

Headline News Now Apartment News September 1, 20205 things to know: 1 September 2020. “Economy extended-stay hotel demand in July grew 1.2% compared to 2019, “the first such gain in demand reported by any segment of the hotel industry in the last six months,” [said Mark Skinner.]

Hotel Business August 20, 2020The Highland Group: Extended-Stay Hotel Occupancy Premium at Record Level. “Extended-stay hotels are widening their occupancy premium despite smaller reductions in ADR compared to the overall hotel industry,” said Mark Skinner, partner at The Highland Group.

Asian Hospitality August 19, 2020Report: Extended-Stay Hotels On Top In First Half Of 2020. [Mark Skinner] said “Economy and mid-price extended-stay demand in June was almost back up to March levels.”