Meet the Team at The Highland Group

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The Highland Group Professionals

Professionals at the Highland Group have backgrounds in real estate and hospitality. Skill sets encompass hotel operations, food and beverage operations, finance, analytical research, marketing, valuations and other skills, uniquely relevant to the hotel industry

Please read bios below:

Mark SkinnerPartner

Mark SkinnerMark has completed market and feasibility studies for all types of hotels including limited-service, full-service, convention center, resort and extended-stay properties. His experience includes most primary and secondary US hotel markets across 44 US states, Canada and 3 European countries. Mark Skinner is a frequently quoted expert on extended-stay lodging.

His research and comments have been featured in dozens of publications including: The Wall Street Journal, The New York Times, USA Today, Barron’s, Hotel & Motel Management, Lodging Hospitality and Business Travel News. Mark has more than 30 years experience in the real estate and hotel industries, working exclusively in the hotel sector since 1994. He has been a partner in The Highland Group since 1999.

  • Directed research and analysis for the International Society of Hospitality Consultants Hotel Capital Expenditure Study presented at the UCLA Hotel Investment Conference in 1995.
  • Development strategy consulting for an upscale extended-stay hotel brand – Hilton Hotels 1997
  • Site selection and market analysis training seminar for economy and mid-price extended-stay hotel brands – Extended Stay America 1997
  • Quarterly and annual research into extended-stay hotels 1997-2016
  • Annual research into corporate housing (short-term furnished apartments) 1999-2016
  • Research and analysis of billing and accounts payable settlement methods in the corporate apartment industry 2001
  • Hotel development and management company staffing and compensation survey and report 2002
  • Corporate brand development & investment analysis consulting for an upscale extended-stay hotel brand – Intercontinental Hotels Group 2003
  • Market, financial and investment analyses for a portfolio of premium brand select service hotels 2005
  • Research and report on the US Bed & Breakfast and Country Inn industry 2005, 2007
  • Research and report on marketing practices in the US Bed & Breakfast and Country Inn industry 2006
  • Development strategy consulting for an upscale extended-stay hotel brand – Hyatt Hotels 2006
  • Corporate Housing “By Owner” research and report 2009
  • Developed a forecasting model to evaluate the potential return on investment from branding a portfolio of luxury hotels 2009

Mark Skinner

  • CapEx: Do You Spend Enough? Lodging Hospitality December 1995
  • Outdated Formulas Mortgage Banking July 1995
  • A Formula for Hotel Capital Reserves Real Estate Forum November 1995
  • Guest Speaker at National AAHOA Conference, 1997, 2001, 2002, 2008
  • Quarterly article for The Extended-Stay Quarterly 1997-1999
  • Guest Speaker at National Real Estate Forum Conference, Chicago, March 1999
  • Publisher The Extended Stay Lodging Report 1997-2016
  • Guest Speaker The Atlanta Hotel Investment Conference 2002-2016
  • Guest Speaker The International Hotel Conference Monte Carlo 2003
  • Publisher The Corporate Housing Report 2000-2016
  • Guest Lecturer Georgia State University
  • Guest Speaker The Appraisal Institute Atlanta 2008
  • Guest Speaker The Midwest Lodging Investor Summit Chicago 2008-2011
  • The Extended Stay Hotel Market: Hotel Yearbook 2009
  • Extended-Stay Hotel Article Series Hotel News Now 2010-2015

Serviced Apartment Summit Interview – New York City – April 2019

My Place Conference Interview – San Antonio – September 2017