Meet the Team at The Highland Group


The Highland Group Professionals

Professionals at the Highland Group have backgrounds in real estate and hospitality. Skill sets encompass hotel operations, food and beverage operations, finance, analytical research, marketing, valuations and other skills, uniquely relevant to the hotel industry

Please read bios below:

Mark SkinnerPartner

Mark has completed market and feasibility studies for all types of hotels including limited-service, full-service, convention center, resort and extended-stay properties. His experience includes most primary and secondary US hotel markets across 44 US states, Canada and 3 European countries. Mark Skinner is a frequently quoted expert on extended-stay lodging.

His research and comments have been featured in dozens of publications including: The Wall Street Journal, The New York Times, USA Today, Barron’s, Hotel & Motel Management, Lodging Hospitality and Business Travel News. Mark has more than 30 years experience in the real estate and hotel industries, working exclusively in the hotel sector since 1994. He has been a partner in The Highland Group since 1999.

  • Directed research and analysis for the International Society of Hospitality Consultants Hotel Capital Expenditure Study presented at the UCLA Hotel Investment Conference in 1995.
  • Development strategy consulting for an upscale extended-stay hotel brand – Hilton Hotels 1997
  • Site selection and market analysis training seminar for economy and mid-price extended-stay hotel brands – Extended Stay America 1997
  • Monthly, quarterly and annual research into extended-stay hotels 1997-2022
  • Annual research into corporate housing (short-term furnished apartments) 1999-2018
  • Research and analysis of billing and accounts payable settlement methods in the corporate apartment industry 2001
  • Hotel development and management company staffing and compensation survey and report 2002
  • Corporate brand development & investment analysis consulting for an upscale extended-stay hotel brand – Intercontinental Hotels Group 2003
  • Market, financial and investment analyses for a portfolio of premium brand select service hotels 2005
  • Research and report on the US Bed & Breakfast and Country Inn industry 2005, 2007
  • Research and report on marketing practices in the US Bed & Breakfast and Country Inn industry 2006
  • Development strategy consu