Highland Group Reports segment extended-stay hotels into economy, mid-price and upscale rate segments and include the following:
Research and Publications:
The Highland Group has been known for its research and publications on the extended stay segment of the lodging industry since 1992.
Highland Group professionals have been following the extended stay market since the early 1980’s. Partner Mark Skinner is frequently quoted as an international expert on extended stay lodging.
He has appeared in more than 50 publications, including The Wall Street Journal, Barons Hotel and Motel Management, The Miami Herald, and The Atlanta Business Chronicle.
The Highland Group publishes an annual comprehensive survey of the extended stay industry, interim quarterly reports and a statistical report on extended stay hotels in the 100 largest markets each year.
The sample represents nearly 100% of extended stay hotels in multi-unit companies.
The Highland Group is well known for site specific market and feasibility studies for extended stay hotels. They have experience with all extended stay brands.
Feasibility studies for extended stay hotels include site analysis, evaluation of the local economy, and competitive market analysis.
They also assess the market against benchmarks developed by The Highland Group specifically for extended stay hotels.
The Highland Group has been engaged to study more than 200 extended stay markets around the US and has evaluated extended stay markets in three European markets and Canada.
The Highland Group also provides customized extended stay research and strategic advisory services to extended-stay brands.