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Corporate Housing

The Highland Group is proud to partner with the Corporate Housing Providers Association on the 2018 Corporate Housing Industry Report, the most recent national presentation of data for the corporate housing industry. Included is information on corporate housing business indicators for 62 U.S. and Canadian metropolitan areas.

US Corporate housing room revenue was $3.62 billion in 2017 which was up 12.9% from 2016.  Based on 5,980 units reporting, the Canadian corporate housing industry generated room revenues estimated at $248 million in 2017, a decrease of 10.9% from 2016. The Canadian overall industry is significantly larger than annual revenues currently indicate.

This report is an invaluable resource for corporate housing professionals and their partners, informing strategic management decisions, providing data to evaluate market conditions and identify growth opportunities, as well as to understand the environment to develop new products and services. To order the 2018 Corporate Housing Industry Report, please go to our online store at https://www.highland-group.net/shop. Included in the report is detailed information on:

  • Unit supply 2008 – 2017
  • Average occupancy 2008 – 2017
  • Average rate 2008 – 2017
  • Average rate by unit type
  • Purpose of Trip
  • (1) Some years from 2008 – 2017 may not be shown for confidentiality reasons and other factors. Call us for years shown in specific MSAs and nationally

Serviced Apartment Summit Americas 2016 video highlights: Click Here

Mark Skinner

Mark Skinner was the guest speaker at the December CHPA Network Connection Event in Atlanta.

Extended Stay

The US Extended Stay Market report covers:Extended Stay Reports

Highland Group Reports segment extended-stay hotels into economy, mid-price and upscale rate segments and include the following:

  • Eight year history of supply, demand, occupancy, average rate and RevPar
  • New construction and supply projections (mid-year and annual report only)
  • Revenue and expense statements (annual report only)
  • Complete History Extended-Stay Hotel Statistics 1998 – 2019
For ordering questions please e-mail catkinson@highland-group.net or call Conni (404) 872-4631
Examples of Extended Stay Research:
  • Feasibility Studies
  • Study of the saturation point for extended stay products
  • National market assessment to establish a new chain of extended stay hotels
  • Due diligence for an investor looking at a package of 20+ hotels
  • Evaluation of extended stay potential in Europe
  • Regional development study

Research and Publications:
The Highland Group has been known for its research and publications on the extended stay segment of the lodging industry since 1992.

Highland Group professionals have been following the extended stay market since the early 1980’s. Partner Mark Skinner is frequently quoted as an international expert on extended stay lodging.

He has appeared in more than 50 publications, including The Wall Street Journal, Barons Hotel and Motel Management, The Miami Herald, and The Atlanta Business Chronicle.

The Highland Group publishes an annual comprehensive survey of the extended stay industry, interim quarterly reports and a statistical report on extended stay hotels in the 100 largest markets each year.

The sample represents nearly 100% of extended stay hotels in multi-unit companies.

Market analysis:

The Highland Group is well known for site specific market and feasibility studies for extended stay hotels. They have experience with all extended stay brands.

Feasibility studies for extended stay hotels include site analysis, evaluation of the local economy, and competitive market analysis.

They also assess the market against benchmarks developed by The Highland Group specifically for extended stay hotels.

The Highland Group has been engaged to study more than 200 extended stay markets around the US and has evaluated extended stay markets in three European markets and Canada.

The Highland Group also provides customized extended stay research and strategic advisory services to extended-stay brands.

Market Studies

Market Studies

The Highland Group is known for thorough research and honest answers. Some hotel investments offer excellent returns, and some lose money.

Hotel market and feasibility studies: are commissioned by hotel developers and investors before they build or buy a hotel.

The first phase addresses feasibility.

If research indicates that the hotel will be a good investment, then the second phase is a report which can be used by third parties such as lenders, investors and franchisors.

A Highland Group Market Study includes analysis of the location’s marketability.

It focuses on the hotel market, analyzing competitors, risks of new competition and the potential of the subject property.

It includes an evaluation of current and future demand for the hotel.

Hotel market research encompasses field research, on-site inspections, in person interviews and analysis of all relevant data and  information.

A market study results in a projection of occupancy and average rate (room revenue) for a hotel.

  • Financial Projections are projections of income and expense based on a market study and operating characteristics of the subject hotel and market. A Highland Group projection provides an estimate of cash flow to use in evaluating potential returns on investment.
  • Locations studied include most primary and secondary markets; also, many tertiary markets across the United States. The Highland Group has experience in almost every US state, Canada, England, Belgium, Hungary, and Grand Cayman.
  • The Highland Group has experience with a wide variety of hotel types, both branded and unbranded. We have experience with all full-service, limited-service and extended-stay brands by Choice Hotels, Hilton, Hyatt, Intercontinental Hotels Group, Marriott and Starwood. Other hotel brands we have worked with include Best Western, Country Inn and Suites, Extended Stay America, Hawthorn Suites, Intown Suites, Studio 6, WoodSpring Suites, My Place and Wyndham.