Description

The report includes:

Definition of lifestyle, soft brand collections and independent boutique hotels
Analysis of the COVID-19 pandemic impact in 2020 on each boutique segment by class groupings as they relate to comparable franchised hotels
Performance of class groupings for each boutique segment including occupancy, ADR, supply, demand and revenues from 2013 through 2020
Detail showing room distribution of each boutique segment by class, property size and affiliation
Detail showing room distribution of lifestyle and soft brand collections by brand
Change in US market share from 2010 for each segment
Distribution analysis throughout the 100 largest MSA’s indicating opportunity for boutique hotel development

The Boutique Hotel Report 2021, our 7^th annual edition, is a comprehensive resource for developers, operators, lenders and brands as they pursue hotel development.

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©2021 The Highland Group. All rights reserved. Confidential and proprietary subject to license – do not reproduce or disclose. This report is intended for viewing by clients only and may not be distributed to or viewed by others or reproduced for distribution in any form.