Description

The report includes:

Definition of lifestyle, soft brand collections and independent boutiques
Revenues by class in 2024 compared to US hotels
Operating performance by class for each boutique segment including occupancy, ADR, supply, and demand from 2017 through 2024
Detail of room distribution by property size, class, and, where applicable, parent company
Change in US market share from 2010 by segment
Distribution analysis throughout the 101 largest MSA’s indicating opportunity for boutique hotel development
Five aggregate “HOST” style statements of 2024 income and expense for each segment.
Two aggregate “HOST” style statements of 2024 income and expense for boutique hotels with rooftop bars and high F&B revenues

The Boutique Hotel Report 2025, our 10^th annual edition, is a comprehensive resource for developers, operators, lenders and brands as they pursue hotel development.

Upon ordering the report please acknowledge copyright limitations below:

©2025 The Highland Group. All rights reserved. Confidential and proprietary subject to license – do not reproduce or disclose. This report is intended for viewing by clients only and may not be distributed to or viewed by others or reproduced for distribution in any form.